The Importance of Social Media Networking

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Most people use social media to solely keep up with friends and family. However as an entrepreneur, social media should be more than a way to keep in contact – it should be used to sustain and run your business.

Networking on social media is also important because it gives you the opportunity to connect with people that aren’t in your sphere. Don’t allow the fact that you aren’t familiar with someone hinder you from reaching out to elevate your business.

An example of how I’ve used Social Media Networking to my advantage is; I volunteered to help out with the Bahamian Icon Awards and was lucky enough to get the coordinator role of the Public Relations team. For those unfamiliar with the awards, it’s a yearly show celebrating exemplary Bahamians in the community. It’s huge and it’s an absolute honor to be in charge of it.

One day as the founder and I were brainstorming on how to possibly make it larger, I mentioned that Constance Jones of WPLG Local 10 news out of South Florida followed me on Twitter and maybe I could ask her to come down. Admittedly, I was a bit nervous pitching to an absolute stranger but it’s Twitter and we’re both journalists and the worse thing she could do is say no. However, she said yes and now she’s presenting to the winner of Outstanding Live Entertainment Ensemble.

Imagine what would have happened if I allowed my fears of not knowing her stop me from pitching to her. Absolutely nothing would have happened but that’s not necessarily a good thing.

Sometimes it’s okay to reach out of our comfort zones for the sake of networking. Especially if it’s going to increase the worth of your brand.

Challenge yourself to network with new and unknown contacts and go even further and build a relationship. Continue this with every contact you meet and watch how easy it becomes. Make it a point to always think about the worth of your brand and watch how much your actions change. You’ll be proud of the brand you’ve built.

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